Based in the South East, I have spent over a decade working with founders and product teams across the UK including London, collaborating remotely and in person. I work alongside leadership teams to shape new products from the ground up, with an end-to-end approach that spans research and discovery through to delivery and measurement, focusing on what matters most and turning early ideas into clear, workable direction.
My work centres on early-stage challenges: clarifying product direction, testing concepts quickly, and prioritising progress over perfection.
Decisions are made deliberately, informed by evidence and experience, and revisited only when there is real value in doing so.
I use research, prototyping, and iterative design not just to explore options, but to tell a clear story that aligns teams, influences decisions, and helps set confident direction. My approach is collaborative and pragmatic, balancing speed with judgement and craft. The work is centred on products that hold up in practice, support real people in real contexts, and deliver meaningful, measurable value over time.
